Swedish brewery Kopparberg has announced a collaboration with British rapper, musician and record producer Mike Skinner, who has created an exclusive track and music video titled Tied to You.

The campaign aims to symbolise the importance of 'seizing the day'. Kopparberg's Client Service Director, Sam Drake, commented 'With no shortage of content around we were keen to find something that would capture the eye of our audience and spirit of our campaign. This video is a cracking example of content done properly and we are excited to see the results'.